Instagram, the social haven for content creators was released on October 6, 2010. It has been almost 12 years and this social media channel is still thriving. Businesses are using this platform to promote their products and gain more consumers.
Before we move forward, it is necessary to understand what “views” on Instagram are and how important they are for your brand’s success. Also, the secret to how I increased my Instagram views has been revealed in this article.
What are Views on Instagram?
Views on a particular post are the number that is generally displayed below that post. The number of views on your posts differs from the number of likes and shares on that post. The greater the number of views, the wider your reach will be. More views can convert into more engagements and hence sales. The number of views on your post decides the popularity and success of that post.
Now that we have understood the importance of “views” on Instagram, let us take you on a magical journey of tips and tricks that will guarantee you success in this social media world.
Tips to Increase Views on Instagram
Below are some tips that are tried and tested to ensure that you will be receiving a huge number of views on your posts on Instagram:
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Optimize Your Account
The first thing your user sees on Instagram is your profile. So, your profile must be designed in a way that showcases your brand’s values and personality. To get more views, you need to optimize your Instagram account. You can switch to a business account on Instagram for this purpose. Also, use your logo as a profile picture. And in your bio fill in relevant details and add links to your products as well. Also, create a simple and searchable username that resonates with your business.
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The Instagram algorithm
Keep in tune with the Instagram algorithm. Understanding the Instagram algorithm enables you to increase views on your page. The Instagram algorithm works on three basic factors, i.e., engagement on a post, your followers’ activity, and your activity. You can also track Instagram Insights to curate your content in such a way that it measures up to the Instagram algorithm. But beware, never try to gain fake followers. If you get caught, your posts would not be pushed up on feeds the algorithm.
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Focus on creating unique content
Remember whatever strategy you use for increasing views, if your content is not up to the mark all your hard work will be in vain. Customize your content according to your audience base and the industry that you work in. The first step in creating customized content is to understand your target audience. You then need to analyze your top-performing posts and try to understand why they clicked with the audiences. Then curate your posts accordingly. Also, it is important to know when to post and how frequently you should post. Align your posting times with that of your audience’s active times. And do not forget the hashtags. Use them generously but try to make them relevant.
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Experiment with Stories and Reels
Content in the form of short videos has gained immense popularity thanks to the rise of TikTok. You can create reels on Instagram wherein you can share some BTS videos. You can also share in-trend topics such as before and after photos and videos. Also, reels can help in increasing your views as they show up on more users’ feeds.
Another way to generate more views is to post on Instagram Stories. Instagram stories do not have a posting limit and you can use them to create polls and ask questions. Instagram stories are quite engaging.
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Take advantage of UGC
UGC or User-generated content is content that is created by the user rather than the creator. UGCs are a great way to get more views on your page. Users trust reviews and recommendations about a particular brand more if it is posted directly by a customer. So, you can share posts of your users on your page and earn more views.
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Influencers are the celebrities
Team up with influencers on Instagram. We all know how their followers reverently follow their recommendations. There is no need to go after heavily popular ones, you can target influencers who have created a small but niche user base for themselves. This helps in increasing views in a budget-friendly way.
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Boost your posts
Use paid options like Instagram ads to boost your posts. Boosting an already popular post is an effective way to gain more views. On your Instagram business account, use the “Promote” button to boost your posts. Also, it is a cost-effective method to increase views on your Instagram page.
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Join engagement groups
Join groups for Instagram which you can find on Telegram. There you can ask other creators to like and follow you on Instagram. This, in turn, will catch the attention of their followers on your page as well and the number of views will automatically increase. You can return the favor by liking their posts.
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Interact with your followers
Always make sure to respond to comments on your page. Take grievances and queries in your DMs. Remember a delayed response feels like a no response to the audience. You can also include some humor in your responses. This creates a playful environment in your posts. Also, never argue with your followers in the comment section. This creates a bad image of your brand.
These were all the secrets that you need to increase your views on Instagram. We have tried to share tips that go easy on your pockets and are not rocket science. You can also give BuyQualityLikes a try if you are looking for genuine likes and views on your posts. This is a must-try tool that is budget-friendly. We hope that this article will help you to take your Instagram game from zero to a hundred easily and swiftly.
